Ludicorp created Flickr in a way that it filled a hole in the market other competitors did not allow bloggers to post pictures. According to Fake, herself and Butterfield were both bloggers in their spare time and this was beneficial for them when creating the site. ![]() Īlthough many users were professional photographers, Flickr was aimed at those who found photography as a hobby. Its fast growth was pushed by the increasing popularity of social networking sites, such as YouTube and the increasing availability of smartphones with built in cameras. It was essentially a social networking site, allowing users to post and share pictures they had taken, without any help from professional companies. įlickr's first version was built in 8 weeks, as Ludicorp already had the necessary technology and software from Game Neverending. ![]() After Game neverending became a financial failure, the Ludicorp executives then decided to drop that project and pursue Flickr, especially as it was beginning to gain financial success in 2004. However, all the technical features used to create this function were also the fundamental features of Flickr. Game Neverending contained a feature which would allow players to communicate and share photographs with each other. įake said that many in Ludicorp were disappointed to forgo Game Neverending, but they also realised that Flickr was a rising source of success for them. Game Neverending eventually became Ludicorp's major project, Flickr. Game Neverending was finished and released in 2002, however it did not gain the success Ludicorp had wanted it to. It was meant to be a game that would not end, and there was no concept of winning or losing in it. Development of Game Neverending Īccording to Fake, “ Neopets was one of the inspirations for Game Neverending,” a game where online multiplayer interaction was available. Fake expressed how raising funds for Flickr however was difficult as it was a new concept, including many new features in the new social media market. According to Fake “ did the game design, Stewart did the interaction design and Jason did the PHP for the prototype.” During the time they were developing Game Neverending, Ludicorp were able to secure a government loan and began to break even shortly later. Shortly following Ludicorp's founding, Butterfield, Classon and Fake began working on Game Neverending. Fake says that the inspiration for the name Ludicorp came from the Latin word ludus, meaning play, as they are working on an online game, Game Neverending. ![]() Fake moved to Vancouver and the two got married, starting Ludicorp with Classon, just after their honeymoon. Ĭaterina Fake and Stewart Butterfield met as web designers living in San Francisco and Vancouver respectively when they met. ![]() Following this, he became a part of Jason Classon's start up business, which they would end up selling. Butterfield says his choice in degree, although uncommon for a STEM CEO, has benefited him in management and running businesses. He also earned a master's degree in history from the University of Cambridge. and then went on to earn a master's degree in philosophy from the University of Cambridge shortly after. Stewart Butterfield, one founder of Ludicorp earned a bachelor's degree in philosophy in 1996 from the University of Victoria.
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